Adway Raises $6M in Seed Funding
- Adway, a Santa Monica, CA-based digital advertising network for brands to engage and attract consumers by using street-level media, raised $6m in seed funding
- The round was led by Upfront Ventures and others including Revel Ventures, Watertower Ventures, Inflection Capital, and more
- The company intends to use the funds for the commercialization of its system
- The company provides a patented advanced optical system, featuring small, smart projectors that display both static and video content on the sides of vehicles
- The company’s devices collect and transmit data to the client’s dashboard in real time
- Using Bluetooth technology, The company identifies the number of active cellular devices within their vehicles’ proximity and tracks unique bluetooth identifier
