Advertising Fraud Losses: To Reach $42 Bn in 2019

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Advertising Fraud Losses: To Reach $42 Bn in 2019

Advertising Fraud Losses: To Reach $42 Bn in 2019 to fraudulent activities committed via online, mobile and in-app advertising

  • A new study from Juniper Research forecasts that advertisers will lose $42 billion of ad spend globally this year
  • Advertisers’ Loss to Reach $100 billion by 2023
  • The report claims fraudsters will gravitate to advanced techniques such as spoofing advertising networks to falsify ad clicks and displayed ads
  • Juniper forecasts that advertisers will only save $16 billion of potential lost ad spend to fraud
  • Additionally, the research projects that the growth of ad media inventory from publishers will grow faster than advertisers’ demand over the next 4 years