- Advanzia Bank S.A.a European digital bank specializing in credit cards and payment solutions
- Backbase on a mission to transform the broken banking system, so financial institutions don’t just interact they engage with the people they serve
- Partners with Backbase to accelerate digital transformation and elevate the customer experience
- The long-term partnership includes the implementation of Baas a cloud solution that enables banks to develop and release new digital services
- The collaboration with Backbase and the new app launches form a key part of Advanzia’s omnichannel growth strategy
- Advanzia’s strategy also includes the harmonization of all underlying business processes, enhanced data management, and service partner integration
