BankingFinTech

Accor & BNP Paribas: Become strategic partners

  • Accor a world-leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries
  • BNP Paribas the leading bank in the eurozone and a key international banking player
  • Accor and BNP Paribas become strategic partners to launch a co-branded payment card in Europe
  • Partnership with BNP Paribas puts one of the cornerstones of loyalty-building strategy into practice
  • Payment card represents a major asset for the Group in leveraging customer engagement
  • The launch of the innovative and ambitious ALL payment card a key step in the rollout of the loyalty program
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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