- ieDigital to acquire Abaka for an undisclosed sum
- Abaka offers an AI-powered recommendation engine for personalized financial services
- Utilizes machine learning and behavioral segmentation for predicting consumer product interests
- ieDigital aims to become a global digital solutions provider for the financial industry
- Current services include self-service banking, collection management, customer onboarding, and mortgage lending
- Jerry Young, ieDigital CEO, emphasizes the growing importance of personalized financial services
- The acquisition follows ieDigital’s recent purchase of US-based Connect FSS to boost the North American market presence
- ieDigital plans to create a new group with its acquisitions, maintaining separate brand names and websites for now
