- Plum, a UK-based smart money app, forms a strategic partnership with Eurobank.
- Eurobank invests €10 million in Plum, with an initial €5 million secured in November and the second tranche as part of a €15 million funding round in early 2023.
- Plum aims to expand in Greece and surrounding areas, targeting 700,000 active customers in Greece by 2027.
- Leveraging AI, Plum helps users automate savings and investments, boasting 1.8 million customers across Europe and doubling revenue in the past year.
- The partnership with Eurobank aims to drive profitability by early 2025 and facilitate the launch of new products in the coming year.
- Viktor Trokoudes, Plum’s CEO, views Eurobank as a significant investor and strategic partner, anticipating added value and a large market share in Greece and Europe.
