- Froda’s New CTO: Roger Forsberg, former Klarna director, joins Swedish alternative lender Froda as Chief Technology Officer (CTO) effective December 4.
- Scaling Phase: Froda, in a phase of rapid scaling, sees Forsberg’s appointment as a significant asset for developing its technical platform, aiming to democratize access to financing for SMEs.
- Strategic Role: Forsberg is tasked with forming and executing a strategy for Froda’s loan products and embedded finance operations, collaborating with former CTO Astrid de Laval, who transitions into the role of VP of engineering.
- Professional Background: Forsberg comes from Klarna, where he was the engineering director, joining after Klarna’s acquisition of PriceRunner. He previously served as CTO at PriceRunner.
- Froda’s Presence: Froda, valued at SEK 1.7 billion and claiming to serve over 50,000 businesses, operates in Norway, Denmark, Finland, Sweden, and the UK (entered in June 2023).
- Forsberg’s Perspective: Reflecting on his new role, Forsberg sees Froda as the perfect place to contribute to the next phase of technical innovation in the fintech sector.
