- Moneythor’s New Offering: Customer Activation Management
- Moneythor, a Singapore-based company, launched Customer Activation Management.
- Aim: Help banks achieve long-term customer profitability.
- Platform Features
- Advanced referral management, points, vouchers, gift cards, cashback, challenges, and gamification techniques.
- Addresses global banks’ struggle with successful acquisition strategies and post-acquisition engagement.
- Survey Insights
- Conducted with FinTech Futures.
- Less than a quarter find their acquisition methods effective.
- 15% drop-off rate among newly acquired customers in three months.
- Average 12-month timeline for a customer to become profitable.
- Customer Activation Management Concept
- A systematic process covering acquisition, engagement, and motivation.
- Aims to encourage active and effective usage of financial products, addressing customers’ financial well-being ambitions.
- Platform Integration
- Can integrate with any core banking system.
- CEO’s Perspective
- Olivier Berthier, CEO of Moneythor, emphasizes that banks and fintech firms are underserved with legacy techniques.
- Believes Customer Activation Management and its platform are definitive solutions to banks’ profitability challenges.
