Divido, a checkout finance provider, has launched two new tools, ‘Divido Analytics’ and ‘Split Capability,’ to give merchants greater control over their checkout finance experiences.
Facts
- Split Capability: This tool allows merchants to split product sales between different lenders, enhancing business resilience and sales growth. Merchants can manage this through the Divido Merchant Portal. It is particularly relevant in sectors like green energy, where lenders’ preferences may shift based on factors like solar panel sales. This feature helps merchants adapt to changing consumer behavior towards sustainability.
- Divido Analytics: This tool offers merchants comprehensive control over their customer retail finance data. It provides real-time data analysis of individual finance plans, product verticals, and more. This data helps merchants balance customer acquisition costs with profitability. It also reveals that over 35% of consumers plan to do their Christmas shopping between now and Black Friday, giving merchants insights to create unique buying experiences tailored to payment preferences.
- Key Benefits of Divido Analytics:
- Monitor retail finance performance in real-time across all lenders, countries, and sales platforms.
- Gain insights into customer demographics to enhance customer loyalty.
- Track progress against KPIs with customizable dashboards.
Divido’s CEO, Todd Latham, highlights that checkout finance can be a powerful payment option during the Golden Quarter in the UK, helping convert clicks to sales and build customer loyalty in a turbulent economy.
These new tools aim to empower merchants with data-driven insights and flexibility in their checkout finance offerings to meet evolving customer needs.
