DBS unveils its metaverse concept, DBS BetterWorld, as a gamified adventure to address the global food waste challenge, showcasing Businesses for Impact supported by the DBS Foundation.
Facts
- DBS introduces DBS BetterWorld, a metaverse concept, to promote positive change.
- The virtual experience spotlights the global food waste issue, with 1.3 billion tonnes of food wasted yearly.
- DBS launched the Towards Zero Food Waste initiative in 2020, generating over 2,000 tonnes of total food impact by the end of 2022.
- Karen Ngui, Head of Group Strategic Marketing and Communications at DBS, emphasizes leveraging the metaverse for addressing ESG issues.
- Players engage in activities inspired by five Businesses for Impact, including upcycling brewers’ grains and transforming surplus bread into craft beer.
- DBS Foundation supports over 800 businesses for impact in Asia, catalyzing purpose-driven businesses and community programs.
- In 2022, DBS Foundation commits SGD 5.6 million to support digital and financial literacy programs.
- DBS pledges SGD 1 billion over the next decade to improve lives and livelihoods, with SGD 100 million annually starting in 2024.
- Players in Singapore receive extra rewards via DBS PayLah! and can discover easter eggs, including cameos by popular characters.
- DBS BetterWorld becomes accessible to the public with the launch of The Sandbox’s Alpha Season 4 in the future.
