Reward, a global leader in Customer Engagement and Benefits programs, has announced a strategic partnership with Visa. As the preferred partner, Reward will provide capabilities and content to support Visa issuer loyalty programs across Europe. The first initiative under this partnership will be a direct-to-customer proposition offering rewards to Visa cardholders during the Olympic & Paralympic Games in Paris 2024.
Facts
- Reward has formed a strategic partnership with Visa to support Visa issuer loyalty programs in Europe.
- The first planned initiative under this partnership will provide rewards relevant to Visa cardholders during the Olympic & Paralympic Games in Paris 2024.
- Reward’s technology platform will aggregate content from multiple sources, including global and local retailers utilizing their ‘Home & Away’ X-border reward technology.
- Visa-owned and third-party content will be presented through a single customer-facing Rewards hub.
- The collaboration aims to deliver exceptional experiences for millions of Visa and Visa Issuer customers across Europe.
- Similar initiatives will be launched in APAC and CEMEA regions, scaling these successful collaborations globally.
- Dan Truscott, Head of Loyalty Solutions at Visa, expressed excitement about the existing partnership with Reward and looks forward to working together on issuer loyalty programs across Europe.
