EML Payments and Visa have partnered to offer a digital gift card solution for shopping centers and multi-retailer customers in the United States and Canada. This collaboration aims to provide a secure and convenient way for customers to purchase and deliver gift cards online, utilizing the familiarity of mobile wallet payments.
Facts
- EML Payments Limited and Visa are working together to introduce a digital gift card solution for shopping centers and multi-retailer customers in the US and Canada.
- The collaboration aims to provide a secure and seamless experience for customers to purchase and instantly deliver gift cards online.
- Secure mobile authentication will be used to ensure the safety of transactions.
- The digital gift card solution leverages the convenience and familiarity of mobile wallet payments.
- EML Payments has been collaborating with Visa since 2017, bringing private-label gift cards to the US and Canadian markets.
- The partnership enables EML to offer innovative digital products that reduce plastic waste in line with Environmental, Social, and Governance (ESG) goals.
- To adapt to the digital age, businesses can prioritize customer loyalty, explore new product offerings, leverage technology to reduce costs and adopt scalable and accessible digital gift card solutions.
