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Sunday, October 26, 2025

Plum introduces watchlists and price alerts to aid investor decision-making

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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

Plum, the smart money app, has introduced two new features, ‘Watchlists’ and ‘Price Alerts’, to help customers track stocks and make informed investment decisions.

Facts

  • Plum has launched ‘Watchlists’ to enable customers to monitor financial instruments before deciding whether to purchase them.
  • Plum has also introduced ‘Price Alerts’, which allow customers to set target prices on stocks and receive automatic notifications when the share price rises or falls to the set level.
  • Plum launched stock investing in May 2022 and offers up to 3,000 single US stocks for customers to invest in.
  • One-fifth of the investors on Plum’s platform are choosing stock investing to grow their money over the long term.
  • Research from Plum shows that knowledge and interest in investing are growing among young people aged 18-44.
  • However, the cost of living crisis has impacted their appetite for risk, with 72% of young people agreeing that the state of the economy has made them less likely to take risks with their cash.
  • Elise Nunn, Wealth Product Manager at Plum, believes that the new features will help customers invest confidently in a challenging environment and build their wealth.
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