Backbase: Announces Mark Appel as new CMO
- Backbase is a financial technology company on a mission to re-architect banking around the customer
- Announced the appointment of Mark Appel as Chief Marketing Officer today
- Appel will lead marketing organization, bringing over 30 years of experience in technology
- As Chief Marketing Officer of CM.com, Appel nearly quadrupled revenue over a little less than three years
- Appel oversaw the transition to SaaS and grew the business tenfold during his 8-year tenure
- Appel’s appointment adds to the depth of the leadership team, following the recent addition of Markwin Geneste as CCO
