Snowplow Closes $40M Series B Funding
- Snowplow, a London, UK-based data creation company, raised $40M in Series B funding
- The round was led by NEA, with participation from Databricks, Cloudflare, DataRobot, Snow plow investors, Atlantic Bridge, and MMC
- The company intends to use the funds to grow its team, accelerate support for an increasing set of data types, and scale internationally
- Snow plow generates, enhances and models granular Behavioral Data, ready for use in AI, ML, and Advanced Analytics applications
- The company can power a wide variety of advanced data applications, allowing organizations to drive significant business value with behavioral data
- Data applications built on top of Snow plow include composable CDPs, first-party digital analytics and ML-powered churn reduction for subscription businesses
