MarketForce: Raises $40M Series A
- MarketForce, the Nairobi-headquartered B of consumer goods
- Announces the closing of a $40 million Series A round, the largest Series A round of it’s kind in East
- The round was led by V8 Capital Partners – a London and Lagos based African-focused investment vehicle
- In sub-Saharan Africa, approximately 90% of household retail transactions are in cash
- Retail payments on the continent are expected to top $2.1 trillion by 2025
- A leading B2B Commerce and Fintech marketplace that empowers informal merchants in Africa
