Klarna: Launches first-ever immersive sports activation, bringing basketball fans
- Klarna has been on a mission to revolutionize the retail banking industry
- From February 18-20, the pop-up in Cleveland Public Square will bring fans closer to the game with one-of-a-kind merchandise giveaways
- Additionally, fans around the world will be able to access the experience digitally to choose Zach LaVine’s style destiny
- LaVine’s stylist has curated two potential outfits, leaving it up to consumers to vote for their favorite
- Also feature online and in-person activities celebrating basketball’s past and present styles while giving consumers
- This activation marks continued expansion within the sports industry
