BankingBusiness

Metro Bank: Launches Community Christmas Marketing Campaign

Metro Bank: Launches Community Christmas Marketing Campaign

  • Metro Bank, has launched its Magic Money Christmas Tree marketing campaign designed to fundraise through a gold coin mechanism
  • Bank’s in-house creative studio and external agencies Goodstuff and Mr. President
  • Customers, colleagues, and visitors will be able to donate through cash over the counter
  • Magic Money Trees will inspire more people to support children in their local community
  • The campaign will be supported with a national media campaign across digital display and paid social channels
  • Stores in Clapham and Sheffield will also be receiving localised support across OOH and Publishing as well as digivans
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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