PlaySide Studios Acquires Dumb Ways to Die franchise for $2.25m
- PlaySide Studios (PLY) is acquiring the Dumb Ways to Die (DWTD) franchise from Metro Trains Melbourne for $2.25 million
- PlaySide will acquire all DWTD assets including copyright, trademarks, software, merchandise, social media accounts and domain names
- The Dumb Ways to Die campaign launched on YouTube in 2012 to promote rail safety and consists of offbeat humour and a catchy tune
- PlaySide plans to expand the DWTD portfolio and believes there is a strong opportunity across the rail, infrastructure, medical and public health sectors
- PlaySide is up 2.60 per cent on the market with shares trading at 39.5 cents at 12:27 pm AEST
