Surfside Raises $4M in Funding
- Surfside, a New York-based provider of a cannabis data activation platform, raised $4M in funding
- Casa Verde led the round and Karan Wadhera, the firm’s Managing Partner, will join company’s Board of Directors
- The company intends to use the funds to double its workforce, launch new services and bolster their self-service capabilities for dispensary owners, brands and ancillary businesses
- The company provides a marketing platform that aggregates 1st party data across all customer touchpoints
- The past 12 months have brought on growth for the company, nearing 1,000 dispensaries and over 100 brands using the technology
- The offering has also expanded to support the majority of point-of-sale, CRM, e-commerce, delivery and other customer-focused integrations for the purpose of data onboarding and sales attribution
