Yobota: Appoints Freddi Rose from Lloyds Bank as head of marketing
- Yobota has announced the appointment of Freddi Rose as its new Head of Marketing and Communications
- She will play a key role in driving commercial growth, shaping the company’s narrative and voice
- Freddi joins from Lloyds Banking Group where she co-founded the innovative, in-house storytelling team
- Prior to this, Freddi led content marketing at technology firm Arm, where she was responsible for communicating complex
- With a decade’s marketing experience and extensive writing and marketing qualifications
- Freddi is a self-confessed word-nerd who specialises in creating compelling content and communications
