Underground Cellar: Raises $12.5M in Series A Funding

Underground Cellar Raises $12.5M in Series A Funding

• Underground Cellar, a San Francisco, CA-based wine company, raised $12.5M to complete its Series A funding
• The round was led by Accomplice, with participation from Golden Ventures and Bling Capital
• The company intends to use the funds to enhance its gamified platform, further deepen relationships with wineries
• The company allows consumers to discover, buy and experience wine through a gamified upgrade platform and a virtual “CloudCellar.”
• “CloudCellar” gives consumers access and ability to store up to 500 bottles of wine allowing users to buy bottles now and ship them later
• The company features new wine deals every day on its homepage at UndergroundCellar.com