Underground Cellar Raises $12.5M in Series A Funding
- Underground Cellar, a San Francisco, CA-based wine company, raised $12.5M to complete its Series A funding
- The round was led by Accomplice, with participation from Golden Ventures and Bling Capital
- The company intends to use the funds to enhance its gamified platform, further deepen relationships with wineries
- The company allows consumers to discover, buy and experience wine through a gamified upgrade platform and a virtual “CloudCellar.”
- “CloudCellar” gives consumers access and ability to store up to 500 bottles of wine allowing users to buy bottles now and ship them later
- The company features new wine deals every day on its homepage at UndergroundCellar.com
