ShelfLife Raises $3M in Seed Funding
- ShelfLife, a New York-based food and beverage procurement software and marketplace provider, raised $3M in seed funding
- The round was led by Switch Ventures and Kindred Ventures, with participation from NextView Ventures
- The company intends to use the funds to grow its team, improve its product, and continue building its network of vetted suppliers
- Founded by Lillian Cartwright and John Cline, the company provides food and beverage industry’s procurement software and a marketplace
- Focusing on the $150 billion market for ingredients and packaging materials in the United States, the company connects food and beverage brands with wholesale suppliers
- It allows brands to discover, manage, and order from their suppliers – all in one place
