- TripleLift, a NYC-based advertising technology platform, received a majority investment from Vista Equity Partners
- The amount of the deal – expected to close in the second quarter of 2021 – not disclosed
- The company also intends to use the funds to accelerate global growth
- TripleLift is a programmatic advertising company inventing new ad formats and building two-sided marketplaces that deliver monetization to publishers around the world
- The company rose to become a leader in Native programmatic advertising, then expanded its offerings to display and video, and is now commercializing Connected TV products
- TripleLift works with over 80% of the comScore 100 publishers, 100% of the Top 20 Demand Side Platforms (DSPs) and 100% of the AdAge Top 100 advertisers
