BankingBusiness

EedenBull: Lands in North America

  • EedenBull, a global fintech innovation company, specialising in B2B and Commercial Payment technology
  • Announced its expansion to North America with the opening of its first US office, in New York
  • Expansion coincides with the appointment of Melissa Sefic as Head of Business Development, North America
  • Melissa joins from The Economist Group, where she was SVP, Head of Commercial Payments International (CPI)
  • As part of the firm’s global development strategy, EedenBull will provide established and emerging banks in the US and Canada
  • This US expansion and executive appointment underlines global growth ambitions
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Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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