- EedenBull, a global fintech innovation company, specialising in B2B and Commercial Payment technology
- Announced its expansion to North America with the opening of its first US office, in New York
- Expansion coincides with the appointment of Melissa Sefic as Head of Business Development, North America
- Melissa joins from The Economist Group, where she was SVP, Head of Commercial Payments International (CPI)
- As part of the firm’s global development strategy, EedenBull will provide established and emerging banks in the US and Canada
- This US expansion and executive appointment underlines global growth ambitions
