- The UK smart spending app, HyperJar appointed David Riddell as its new chief commercial officer
- Riddell responsible for merchant and partnership growth, international development and commercialising the company’s IP
- Before joining HyperJar, Riddell spent 25 years consulting across international payments, loyalty
- He is visiting Professor of Strategy at the London Business School, and strategic adviser to several animal charities
- Customer loyalty become increasingly predicated upon monetising transactional data to drive small incremental shifts in behaviour
- HyperJar reclaims and reinvents the dynamic between customers and where they spend
