- Accor a world-leading hospitality group consisting of more than 5,000 properties and 10,000 food and beverage venues throughout 110 countries
- BNP Paribas the leading bank in the eurozone and a key international banking player
- Accor and BNP Paribas become strategic partners to launch a co-branded payment card in Europe
- Partnership with BNP Paribas puts one of the cornerstones of loyalty-building strategy into practice
- Payment card represents a major asset for the Group in leveraging customer engagement
- The launch of the innovative and ambitious ALL payment card a key step in the rollout of the loyalty program
