- BrandTotal, a NYC-based brand marketing analytics company, raised $12m in Series B funding round
- Then the round, which brings the total capital raised by BrandTotal to $20m to date, was led by INcapital Ventures
- The company plans on expanding product, data science, sales and marketing efforts in New York as well as internationally
- BrandTotal’s ability to provide full visibility into dark marketing campaigns across social media powered by proprietary AI and NLP technology
- This technology has given marketers access to competitive spend patterns and advertising volume, among other crucial insights
- BrandTotal was founded in 2016 in Tel Aviv and is a graduate of the Microsoft Scaleup Program and Oracle Startup Accelerator
