Effi: Launches to shake up Australian mortgage broking
- Australia’s mortgage broking sector is bracing for change thanks to the launch this morning of financial technology (fintech) firm Effi
- Powered by artificial intelligence (AI), Effi combines a desktop and mobile app with a sophisticated borrower dashboard
- Founded by successful Australian entrepreneur and financial services veteran Mandeep Sodhi
- Effi brings a digitally automated solution to an industry long-suffering from declining revenue
- This intelligent software-as-a-service solution goes far beyond a simple CRM
- A key aspect of Effi’s technology is that it acts as a natural extension of the broker
