Nubank appoints industry veteran Ethan Eismann as its first CDO, reinforcing a customer-first approach to UX design and product innovation.
Highlights:
First-ever Chief Design Officer: Nubank has created the new executive role of Chief Design Officer and named Ethan Eismann—a veteran leader with design stints at Slack, Airbnb, Uber, Google, and Adobe—as its inaugural CDO.
Customer-Centered UX Focus: Reporting directly to CEO David Vélez, Eismann will spearhead global design strategy across Nubank’s expanding ecosystem to ensure intuitive, inclusive experiences.
Deep Design Expertise: Eismann brings two decades of experience shaping leading digital products, including Slack’s workplace interface and Google’s payments platforms. His leadership reinforces Nubank’s ambition to elevate design at global scale.
Summary:
Nubank has appointed Ethan Eismann as its first Chief Design Officer, a position created to reinforce the company’s long-term focus on world-class design. As CDO, Eismann will oversee global strategy and execution across Product, Engineering, Marketing, and Business teams, reporting directly to CEO David Vélez.
He joins Nubank with more than 20 years of experience building intuitive user experiences at top technology firms such as Slack, Airbnb, Uber, Google, Adobe, and more. Eismann’s appointment underscores Nubank’s design-driven philosophy and its commitment to creating seamless, customer-centric experiences for its 118+ million users across Latin America.
