The BNPL giant enters the telecom space with a $40/month unlimited 5G plan, aiming to simplify mobile services through its app.
Highlights:
- One-Tap Activation: Klarna users can activate a mobile plan directly in the app—no paperwork, calls, or store visits.
- Unlimited for $40: The plan includes uncapped 5G data, talk, and text on AT&T’s network, with no hidden fees or contracts.
- Global Expansion Ahead: After the U.S. launch, Klarna plans to roll out mobile services in the UK, Germany, and other markets.
Summary: Klarna, known for its buy-now-pay-later services, is expanding into mobile telecom by offering a $40/month unlimited 5G plan in the U.S., powered by Gigs and running on AT&T’s network. The plan is fully managed within the Klarna app, allowing users to transfer or get a new number with just a few taps—no traditional carrier hassles.
Klarna’s move reflects its broader ambition to evolve into a full-fledged neobank, bundling financial tools with lifestyle services. Premium and international plans are expected later this year as Klarna eyes global telecom disruption.
