Lloyds Bank Partners with Doshi to Revolutionize Financial Education for Young People

Gamified Learning Platform Aims to Enhance Financial Literacy Among 18-24 Year-Olds

Highlights

1. Lloyds Bank collaborates with fintech Doshi to launch a gamified financial education platform.
2. The platform targets 18-24 year-olds, offering personalized learning paths, quizzes, and rewards.
3. The initiative is part of Lloyds’ Launch Innovation Programme, focusing on fintech partnerships.

Story

Lloyds Bank has teamed up with fintech company Doshi to introduce a gamified financial education platform aimed at young people aged 18-24. This innovative platform allows users to choose personalized learning paths, complete lessons and quizzes, and earn points that can be redeemed for rewards like gift cards from top retailers.

The collaboration emerged from Lloyds’ Launch Innovation Programme, which supports fintech partnerships to drive innovation in financial services. By focusing on financial education from a young age, Lloyds aims to empower young customers to make informed financial decisions at key life moments