U.S. Bank Partners with Greenlight to Enhance Financial Literacy Tools
- Partnership Overview: U.S. Bank has teamed up with Greenlight to promote positive financial habits in children.
- Customer Access: U.S. Bank customers with Bank Smartly and other eligible checking accounts can access Greenlight’s money app and debit card via the bank’s mobile app.
- Unique Integration: U.S. Bank is the first financial institution to offer Greenlight directly through an embedded mobile app experience, using Greenlight’s new software development kit.
- Executive Statements:
- Tim Welsh, Vice Chairman of Consumer and Business Banking at U.S. Bank, stated that the partnership revolutionizes how clients can teach their kids about money.
- Tim Sheehan, CEO and Co-founder of Greenlight, highlighted that the partnership will bring Greenlight to millions of new families, enhancing their financial knowledge and skills.
- Greenlight’s Offerings:
- Founded in 2014, headquartered in Atlanta, Georgia.
- Provides a family-focused money management solution, automating allowance payments, setting flexible spending controls, and providing instant transaction notifications.
- Serves over 6 million customers.
- Includes an in-app financial literacy game, Greenlight Level Up, to help users practice money skills.
- Recent Innovations: Greenlight introduced a credit builder for teenagers using the Greenlight Family Cash Card last year, offering up to 3% cashback. Parents can add their teenagers as authorized users to help them build and manage credit before turning 18.
