Bank Muamalat signs long-term partnership with Backbase for Engagement Banking platform

Partnership and Platform Details:

  • Partnership: Long-term collaboration with Backbase.
  • Objective: Launch a digital Islamic banking super-app for retail customers.
  • Supporting Technologies:
    • Core Banking Platform: Powered by Mambu.
    • Anchor Platform: Backbase for onboarding, transaction processing, financing, consumer servicing, and engagement.

App Features and Goals:

  • Target Audience: Diverse consumers in Malaysia.
  • Personalization: Focus on generating personalized banking journeys tailored to customers’ unique preferences.
  • Initial Focus: Retail banking.
  • Future Plans: Extend innovations to commercial and SME banking segments.

Statements and Vision:

  • Khairul Kamarudin (President and CEO):
    • Aim to tailor banking services to be more modern, customer-centric, and digitally progressive.
    • Intends to launch the super-app by the end of the year.

Additional Digital Transformation Efforts:

  • Partnership with Google Cloud:
    • Multi-year collaboration.
    • Solutions selected include:
      • Mandiant Threat Intelligence platform: For cybersecurity.
      • Infrastructure Modernisation Solution: To enhance the bank’s infrastructure.
      • Developer Cloud: For development needs.
      • Vertex AI Search and Conversation platform: For advanced AI capabilities.
Laura M
Laura M
Laura is a financial reporter, editor, and researcher with a particular interest in fintech innovation, capital markets, and the evolving global banking landscape.

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